This post is a continuation in our series about becoming a successful Frigitek dealer.  Let’s talk about the importance of getting to an installation of Frigitek motors and controllers.

You may still have questions about Frigitek motors and controllers.  Watching an installation will serve two purposes.  You'll learn more and you'll support the installer at the same time.

Last week we installed Frigitek motors and controllers at a Nando’s restaurant in Washington, D.C. 

It was the first installation of the energy savings technology for Sal of Tech 24, Nando’s refrigeration company. 

Sal did a phenomenal job – the installation went quite smoothly.

What if it hadn’t, however?  Had we not been there, Sal might have had questions he couldn’t answer.  Let’s say that happened.  If the manager of the restaurant, Alan, (who was already concerned about budgeting for the installation), had discovered that Sal was floundering during the install, he might have envisioned his money going down the drain as Sal spent extra time trying to figure things out on his own.

So many things seem very obvious once you’ve done them.  For those things that your installer can’t figure out, Greener World Technologies and Ed/Al from ECE are available to answer questions right on the spot during the installation.

As Sal was installing the Frigitek motors and controllers, we were able to establish rapport with him, helping him feel that the task was not just dumped on him.  Though we are confident he could have figured out the installation on his own, it was gratifying to be able to offer our expertise to help the process flow smoothly.

Every time we’ve been to a Frigitek installation, we’ve learned more about the technology. 

Frigitek dealers need to be perceived as experts in the technology.  Like medical salespeople who sell hip replacements sometimes observe hip replacement surgery, dealers that are present at Frigitek installations learn the lingo and the technology even better, and set themselves apart as experts in their field.

Nothing will boost your confidence in the validity of the Frigitek technology more than watching the lights come on for the business owner and/or refrigeration company.  When you monitor the before and after readings, not only does it confirm the validity and savings potential of the Frigitek motors and controllers, but you can demonstrate their power to your customer as well.  

Watch Sal’s reaction to the demonstrable energy savings.  

With these types of reactions, you may have an expanded lead source or a new dealer for your business!

Being at the installation of Frigitek motors and controllers allows you to better understand the needs of your customer.  A successful install of Frigitek might lead to suggestion/implementation of other energy savings technologies.  GWT’s ultimate goal would be to develop a 2-3 year relationship where each successful implementation would lead to another. 

By getting to the installation, your customer will see you as a value-added energy consultant, not just a salesperson of the product.